If you’re frustrated by low traffic and poor search rankings, you’re not alone. Many businesses in Perth face the same challenge. But there’s good news: you can turn things around by mastering the art of finding seed keywords.
In SEO, we have several types of keywords, and seed keywords are one of the most important ones. These essential keywords lay the foundation for your SEO strategy, helping you target the right audience and boost your online visibility. But are you new to all this? That is why we have prepared this blog post, where we’ll explore five powerful ways to discover seed keywords. These are the most effective ways used by professional agencies for SEO in Perth.
What are Seed Keywords?
Seed keywords, also known as short-tail keywords, are fundamental keywords without any modifiers. They usually consist of one or two words and typically have high monthly search volumes and significant competition.
Think of seed keywords as the cornerstone of your website optimisation strategy. They represent your site’s core topics and serve as the starting point for keyword research, which will shape your overall SEO approach.
By adding more words to seed keywords, you create medium-tail or long-tail keywords, with the seed keyword at the core. These additional words usually help clarify or specify the seed keyword, often by defining a niche or a location.
Here’s an example:
- Seed keyword: Art ideas
- Medium-tail keyword: Pixel art ideas
- Long-tail keyword: How to make pixel art
Essentially, seed keywords are the foundation from which all your other keywords develop, making it crucial to identify them correctly.
Why are Seed Keywords Important?
Seed keywords are crucial for keyword research as they form the foundation for creating medium- and long-tail keywords. Long-tail keywords are often used to optimise subpages, which are then internally linked to other important pages such as pillar pages, the homepage, or product pages. This internal linking helps these pages rank better for seed keywords. If you choose the wrong seed keyword, your entire site structure could suffer, leading to irrelevant traffic.
How to Find the Right Seed Keywords?
Each of the following sources can be a treasure trove of potential seed keywords if you know where to look.
Start with Brainstorming
You probably already have some initial ideas for seed keywords. These ideas are excellent starting points.
Think about your products, customers, and competitors. What main terms do they use to describe themselves? What keywords come to mind naturally?
For example, if you sell shampoo, your brainstormed list of seed keywords might include:
– Shampoo
– Hair washing
– Conditioner
– Hair products
Check Out Google’s SERPs
One effective way to find seed keywords is by analysing Google’s SERPs. Start by typing one of your brainstormed seed keywords into the search bar. Google will suggest related terms even before you hit enter. Note down those Google suggestions.
After hitting search, you will find more ideas within the SERP. For example, the featured snippet for “content marketing” might include terms like “marketing strategy,” “audience,” and “brand awareness.” Each of these can be a seed keyword.
Additionally, the “People also ask” box on the SERP reveals more potential keywords. Expanding these questions can uncover terms like “content strategy,” “buyer persona,” and “distribution plan.”
The “People also search for” module is another source of keyword ideas. It often contains several potential seed keywords. Sometimes, you’ll find a video module in the SERP. These video results list key moments that can also provide seed keywords, such as “social media marketing.”
Use Google Search Console
If you have a website, connect it to Google Search Console (GSC) to identify seed keywords. This tool shows you the search results where you already rank.
To begin, open GSC and click “Search Results” in the left-hand navigation. You’ll see a graph displaying clicks and impressions over time. Scroll down to view the complete list of keywords.
Under the “QUERIES” tab, you’ll find all the keywords. You can sort them by impressions or clicks. Sorting by impressions will show you the keywords with high rankings and significant search volume. For example, keywords like “content marketing app” and “headspace marketing” appear, which might be good potential seed keywords.
Forums and Online Communities
You can find seed keywords by looking at consumer feedback on forums and online communities. This involves researching the questions people ask in these spaces. For example, if you run a website offering web design advice, a quick search on Reddit for “web design” will bring up several relevant subreddits.
These forums and communities provide valuable insights directly from consumers, helping you identify keywords that are relevant and popular within your industry. For more ideas, look beyond your customers to see what keywords your competitors are targeting.
Analyse Your Competition
Another effective method for finding seed keywords is through competitor analysis. By examining your competitors’ websites, you can discover the seed keywords that drive their traffic. You can also include various tools to get this information.
By identifying these top keywords, you can better understand what drives traffic to your competitors and use that insight to inform your own keyword strategy.
Final Word:
By utilising these five methods to find seed keywords, you can build a robust SEO strategy that drives meaningful traffic. With the right seed keywords, you will enhance your website’s visibility and attract your target audience effectively. For more expert advice on the topic, you can talk to the team at Make My Website, one of the best for SEO in Perth.